There's still a very beneficial aspect from a company that's been around 68 years and a company that's in its infancy. According to Mr Pranitan, there's not much infighting or sibling rivalry between the two brothers and his older sister, a retail and fashion entrepreneur. But Mr Pranitan's passions lie with his side projects, growing to encompass more and more of his time. Mr Pranitan says his biggest flop was Morimoto, the high-end Japanese fusion restaurant, a franchise started by celebrity chef Masaharu Morimoto. Mr Pranitan also launched a tech startup called Asiola, a crowdfunding site for artists, that he says is "winding down".

Source: Bangkok Post February 01, 2019 23:37 UTC